春节前黄金市场火热，网友：年轻人血脉觉醒了

春节将至，线上线下出现了一波“淘金热”。记者走访北京市菜百首饰总店发现，柜台里三层外三层都是消费者，试戴购买得靠“吼”。

图源：东方IC

打开社交媒体平台，记者发现网友们并不见怪，并表示“每年都这样”。

线上销售同样火爆。周大生电商品牌营销部副负责人谢智慧表示，春节将至，龙元素金饰销量迎来爆发式增长。

The e-commerce branch of Shenzhen Stock Exchange-listed gold brand Chow Tai Seng sold more than 10 million yuan ($1.4 million) worth of dragon-themed gold jewelry in November, nearly double the sales of the previous month. The sales, which continued to grow in December, reached around 5 million yuan in the first week of 2024.

“Dragons are considered symbols of authority and honor in Chinese culture, and gold, which serves as both jewelry and a safe-haven asset, is particularly welcomed as the Spring Festival approaches. Buyers seeking dragon-shaped gold jewelry are hoping for good luck in the new year," said Xie Zhihui, deputy head of e-commerce sales at Chow Tai Seng.

记者梳理数据发现，并不是只有春节才出现黄金饰品消费热潮，在金价高企的背景下，消费者遵循黄金市场一贯“买涨不买跌”的理念，零售投资需求旺盛。

这也助推中国继续成为全球金饰消费第一大国，一定程度上抵消了全球其他地区需求的下滑，支撑黄金市场平稳运行。

China achieved a 10 percent increase in demand for gold jewelry to 630 metric tons in 2023, supporting the robust global total and offsetting a 6 percent decrease in India, which ranked second worldwide, according to the World Gold Council.

As for gold bars and coins, the 28 percent growth in demand to 280 tons in China last year — combined with notable totals in India (185 tons), Turkiye (160 tons) and the United States (113 tons) — offset plummeting demand from Europe, the council said.

强劲的黄金需求助推黄金大盘价屡破新高。

据世界黄金协会最新数据，截至2023年年底，伦敦金(LBMA)午盘价达到2,078.4美元/盎司，创下年末收盘价新高，将黄金投资年回报率推至15%。

2023年平均金价为1,940.54美元/盎司，同样创下历史新高，相比2022年上涨了8%。 

Benchmark London Bullion Market Association (LBMA) pm auction gold prices ended 2023 at $2,078.40 per ounce, a record-high year-end close.

The average gold price last year was also a record $1,940.54 per ounce, 8 percent higher than in 2022, said the WGC.

你加入今年的春节购金大军了吗？欢迎评论区留言晒图。

记者：刘玉坤

见习编辑：李涵萌