特别策划 | GK Global Leader Talk: AI赋能下的供应链智变
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活动详情
Event Details
时间 Date&Time:
2024/05/22, 16:00-18:00 (GMT+8)
地点 Location:
上海新天地湖滨路168号无限极大厦
Infinitus Tower, 168 Hubin Road, Shanghai
活动语言 Language:
英文 English
主讲嘉宾
Keynote Speaker
肖 路 Lu XIAO
迪卡侬中国执行副总裁
北大光华-Kellogg国际EMBA项目校友
Executive Vice President, Decathlon China
GK05, Class of 2020
肖路,迪卡侬中国执行副总裁,新零售行业数字化转型的行业先锋。职业生涯中曾担任盒马品牌中心总经理等重要职务,成功推动了多个数字化转型项目,积累了丰富的行业经验。致力于运用数据和AI技术,寻找突破新的方向,以推动供应链路实现更大的商业价值。
Lu XIAO, Executive Vice President of Decathlon China, is a pioneer in digital transformation in the new retail industry. During his career, he has served as the General Manager of the Hema Brand Center, successfully driving multiple digital transformation projects, and accumulating rich industry experiences. He is committed to utilizing data and AI technology to explore opportunities and innovations, aiming to drive the supply chain to achieve greater business value.
特邀嘉宾
Host&Speaker
沈俏蔚 教授 Prof. Qiaowei SHEN
北京大学光华管理学院
副院长、市场营销学教授
北大光华-Kellogg国际EMBA项目学术主任
Associate Dean and Professor of Marketing
Academic Director of GK EMBA
Guanghua School of Management
Peking University
沈俏蔚,北京大学光华管理学院市场营销系教授,光华管理学院本科研究生项目主任,北大光华-Kellogg国际EMBA项目学术主任,博士生导师,教育部“长江学者”特聘教授。她于2008年获得美国加州大学伯克利分校(UC Berkeley) 市场营销专业博士学位,此前获得北京大学经济学学士、硕士学位。2008年至2015年任教于美国宾夕法尼亚大学沃顿商学院,2015年秋至今任教于北京大学光华管理学院。研究领域包括企业与消费者决策的量化模型,社交与新媒体以及营销策略等。
Qiaowei Shen is Professor of Marketing at Guanghua School of Management, Peking University. Prior to joining Peking University, she was a faculty at the Wharton School, University of Pennsylvania. Professor Shen received her Ph.D. in marketing from UC Berkeley and her M.A. and B.A. in Economics from Peking University. Her research interests include empirical modelling of firm and consumer decision making, social interactions and new media, and competitive marketing strategy.
公开课预告
Upcoming Sample Classes
6月19日 June 19
中国香港
HongKong, China
6月21日 June 21
新加坡
Singapore
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联系方式
010 - 62747151
010 - 62747158
内容来源:北大光华EMBA
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